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No Experience? No Problem! Build Your Email Marketing Portfolio from Scratch

A step-by-step guide to creating a portfolio that highlights your email marketing skills and attracts high-paying clients

I am back with another caffeine-fueled email to help you stand out in your chosen niche.

I talked about getting that dream email marketing gig in my previous emails.

I covered everything from mastering Klaviyo to building your network and showcasing your skills.

Guess what?

Someone responded to my email, Robert, not his real name, and asked,

Do we need a portfolio as an email marketer? And how can you make one if you’re a newbie?”

Great question, Robert.

I guess you have the same question after reading my previous emails.

I recommend that you bookmark this email now. It will be very, very, very useful for you, especially now that you’re looking for a client.

The Email Marketing Portfolio That Wows Clients.

Think of it like your email marketing resume, which is way more exciting.

This portfolio will be the collection of your best work, showcasing your creativity, skills, and the amazing results you’ve achieved.

This is what will make clients say, “Wow!!! We need this person on our team.”

Your portfolio should include the following:

• Case studies:

Highlight your most successful email campaigns. Include the goals, strategies, challenges, and the incredible results you achieved.

• Email samples

Show off your design and copy skills with examples of your best emails. Make sure they’re visually appealing, well-written, and tailored to different audiences.

•Testimonials

Nothing builds credibility like glowing reviews from past clients or employers. Ask them to share their experiences working with you and the impact you made on their business.

• Data and analytics

Don’t just tell them you're good; show them. Include screenshots of your Klaviyo dashboard showcasing the metrics and the results generated.

Now, I know what you’re thinking.

“Angeli, newbie here. How can I come up with this? I don’t have a client yet.”

Relax.

I got you. 😇

There are plenty of ways to build your portfolio, even if you’re a newbie email marketer.

1. Volunteer your skills: Offer to help out fellow freelancers or small businesses with their email marketing. It’s a great way to gain experience and build your portfolio simultaneously.

2. Create mock campaigns: Design email campaigns for imaginary brands or products. This will showcase your creativity and problem-solving skills.

3. Participate in challenges: There are online communities hosting email marketing challenges or contests. This is a fun way to test your skills and potentially get your work seen by a wider audience.

Remember, your portfolio is a living document.

Keep it updated with your latest and greatest work, and tailor it to each potential client or employer.

And don’t forget to add a touch of personality—let them see how great an email marketing rockstar you are.

If you need help creating your portfolio or want to bounce around some ideas, just hit reply.

I am always here to help you shine.

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