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Three Steps Process To Help You Prepare For Black Friday Cyber Monday Holiday

Use these steps to get ahead of your competitors

As the holiday season approaches, e-commerce owners, agencies, and email marketers are now looking forward to the Big Four-Day Shopping Extravaganza (Black Friday Cyber Monday).

To help you take full advantage of this holiday, I will share insider tips on email marketing, and today we will start with segmentation.

For almost five years, I’ve used segmentation as my secret sauce to boost engagement, increase conversions, and drive sales.

How do I do that?

I divide my subscribers into distinct groups based on specific characteristics, behaviors, or preferences. I use this strategy to send targeted and personalized emails relevant to each segment.

Here are three best practices you can implement right away:

Segment by Purchase History:

Checking your subscribers’ purchase history will allow you to categorize them into different segments. Start by identifying loyal customers, first-time buyers, frequent shoppers, and subscribers who have not made a purchase in a while. Create BFCM emails that reward loyal customers, offer special deals to new buyers, and win back dormant customers.

Segment by engagement:

Every subscriber interacts differently with your emails. Your audience can be segmented based on their engagement levels, such as active openers, click-through rates, and lapsed subscribers. Encourage active openers to sign up for BFCM deals by sending sneak peeks, providing enticing call-to-action buttons, and trying to re-engage inactive subscribers by giving special offers.

Segment by interests:

Start collecting data on your subscribers' interests. It will help you create segments that align with specific product categories or niches. Once done, send tailored BFCM offers to subscribers interested in certain product lines, maximizing the chances of conversion. For example, if you sell shoes and bags, you wouldn't want to send shoes related promotions to subscribers interested in bags.

That's three segment strategies you can use for BFCM.

You might ask…

Why is this important?

Segmentation Drives Conversions.

Segmentation helps you create personalized offers and recommendations. It will make your subscribers feel valued and more likely to make a purchase. Using segmentation, you can send targeted messages tailored to each recipient, increasing conversions.

Improved Engagement.

Engagement is higher when content is relevant. With segmentation, you can send BFCM emails that are tailored to the right people, increasing open and click-through rates.

Higher ROI:

Targeted campaigns reduce wasted efforts and resources. By focusing on the most promising segments, you can optimize your marketing spend and achieve a better return on investment during the competitive BFCM period.

Customer Retention and Loyalty: 

Understanding your customers' preferences and rewarding their loyalty creates a sense of belonging. Segmentation helps you retain valuable customers and fosters brand loyalty, resulting in long-term growth.

Start implementing these strategies today.

Seize the opportunity to elevate your BFCM email marketing strategy by adopting these segmentation best practices.

Leverage the power of Klaviyo's advanced tools to efficiently organize and target your audience, creating compelling email campaigns that will make your BFCM a resounding success.

Use these tips to help you unlock the potential of segmentation and take your BFCM email marketing to new heights.

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