These Five Best Practices Will Make Email Marketing Easier

How was your first quarter of 2023?

I am confident your financial position is much better than last year, and I believe you can greatly improve this year. How did I know? You're reading this blog post. 😃

At the start of this year, I made a commitment to give you the best value in my newsletter. And that's what you will get.

So if you are keeping up with me, there will be things here, and there you can implement in your freelance career that will help you stand out in this ever growing industry.

Like what I am going to share with you today.

This may sound like these best practices work only for email marketers. But if you're going to look at it on a much deeper level. You'll find out that these are universal.

I implement these best practices to engage with subscribers in a new and creative way.

Best practices #1: Use interactive content

Engage your subscribers and get them involved in your email campaigns with quizzes, polls, and surveys. Through these activities, you can gain valuable insights into the preferences and behaviors of your subscribers.

Best practices #2: Send emails at the right time

The best email marketing strategies rely heavily on timing. Determine when your subscribers are most likely to open and interact with your emails by running a split test at different times of the day and week.

Best practices #3: Use dynamic content

Dynamic content allows you to customize your emails according to your subscribers' preferences, interests, and behaviors. You can display different product recommendations on each category in which your subscriber has shown interest in the last 30, 60, or 90 days.

Best practices #4: Use social proof

Social proof, such as customer reviews and testimonials, can help build trust and credibility with your subscribers. Showcase your products and services with social proof in your emails to demonstrate their quality and effectiveness.

Best practices #5: Experiment with video content

Engaging and effective video content can help you spread your message. You can redirect your subscribers to videos showcasing your brand, providing valuable tips, or introducing your products. You can only share a thumbnail of your video for now, but I believe the time is near when we'll see videos in your email.

Incorporating these best practices into your email marketing strategy can help you stand out from your competition and provide new and creative ways to engage your subscribers.