How to Effectively Segment and Remove Fake and Suspicious Emails in Klaviyo

“How do you segment fake and suspicious emails in Klaviyo?”

Seasoned email marketers on my list may have an answer to this question.

But for the majority of our subscribers who are still considering and new to email marketing. This is a big deal and has probably come up with or encountered this question before.

Here’s how I would segment these subscribers.

Fake mails

These are Google bot crawlers who check if what you're saying in your ads is true and correct. These bots will check your products’ prices, discounts, and if customers are protected during and after checkout.

This is Google’s way of protecting consumers from fraudulent online stores and scammers.

Here’s an example:

They will come to your store. Place an item on your cart and go through the checkout process but will not continue the order.

Unfortunately, if you’re not paying attention to these emails, sooner or later, it will hurt your deliverability because these emails will go through your flows and be included in the segments receiving your campaigns.

The best solution we can do right now is to use segmentation.

You can segment them by following these steps.

Click Create List & Segment — > Choose Segment —> Add a name on your segment —> Select Condition —> Properties about someone —> (Dimension) Email —> Contains —> Type @fakemail —> Click Create segment.

After creating the segment, you can delete these emails since they are no longer needed. (Share in the comment below about how many came out in your client’s account after you created the segment.)

Suspicious emails

If an email bounces more than once. It will be marked suspicious when it is used in another Klaviyo account. In short, the suspicious emails you’re getting are bounced from another account.

But don’t worry.

These suspicious emails will be automatically skipped from receiving emails on your account.

And since it’s Klaviyo’s system that tags them as suspicious emails. We cannot create a segment for suspicious emails.

However, we can segment bounced emails.

In my experience, clients, and even agencies, will wait for an email to bounce more than three times before they act on it.

As for me, if you bounce once. You will no longer be included in all my campaigns and will be scheduled for deletion after three months. (Yes, I do my list cleaning quarterly.)

Here’s how I segment Hard Bounce.

Here’s how I segment Soft Bounce.

You might be asking, “Why did you create a separate segment for the hard and soft bounce when you can segment them as one using the “or” rule?”

In some cases, soft bounces occur temporarily because your subscriber's inbox is full or when their email server is down for a brief period of time.

There’s still a chance.

If you only send once a week, there’s no concern about this.

But if you’re sending daily emails, you might start considering excluding these segments from your daily campaigns. Segmenting them becomes handy.

Well, that’s it.

Hope I was able to provide a detailed answer to the question.

If you have any further questions, please comment below.

I would love to hear from you.