How Google Analytics Can Improve Your Email Marketing Results: A Comprehensive Guide for Email Marketers

As we all know, email marketing can effectively drive conversions and helps increase customer loyalty. But it's essential to make sure your emails are relevant and engaging for your subscribers.

So aside from doing research, utilize Google Analytics to know the interest of your client's audience.

Use GA to check clients' audience data and see the interests of people visiting their stores.

You can take advantage of this information in crafting targeted email marketing campaigns.

Let me guide you through the step-by-step process of how you can do it:

Step 1: Log in or request access to your client's Google Analytics account.

Tip: when onboarding a new client. Always ask for access to their Google Analytics. Access to GA can help you in many ways as an email marketer.

Step 2: Navigate to the Audience tab and select Interests.

Step 3: You will now see a breakdown of the interests of people visiting your client's site. Take note of the top interests and see if you can create targeted email campaigns around them. Below is an example of what it would look like:

Step 4: Use the information you gathered in step 3 to create targeted email campaigns.

For example, if you see a lot of cooking enthusiasts visiting your client's site, you could add an image of food with your product to entice them. If you see that there are a lot of travelers, you could explain why your product is perfect for taking on trips. And if you see that there are a lot of moviegoers, you could use a GIF showing scenes from a famous movie related to your product.

Step 5: Create a segment based on your subscribers' interests so that you can send them even more targeted campaigns. This approach will help you increase the effectiveness of your email marketing and ultimately drive more conversions.

Utilizing this information can help you improve your email marketing and increase the chances of your subscribers engaging with your content.

Providing your subscribers with relevant and valuable content is one way to ensure that your emails are relevant and helpful to them.

So there you have it.

I hope you find this strategy helpful in your email marketing efforts.