Beyond "Hey [Name]": How to Craft Hyper-Personalized Emails That Convert

What’s with all these June marriages?

I just received my third invitation. 🤔

I was just recovering from my weekend adventures. ( I may or may not have eaten my weight in lechon… no regrets.)

Anyway…

Remember our last chat about rekindling the spark with inactive subscribers?

Well, that’s just the start of building a lasting relationship with your email list.

Imagine if every email you received felt like it was written just for you. Your name in the subject line, product recommendations you actually want, even jokes that you laugh out loud. (Okay, maybe I am aiming a bit high here. 🤪)

That’s the power of personalization.

It’s like the difference between a generic “Happy birthday!” message and a handwritten card that actually remembers your favorite dessert.

One makes you feel like a number. The other makes you feel seen.

And guess what?

It’s not just about great email copy.

Personalized emails get higher opens, clicks, and conversions.

Cha-ching! Cha-ching! Cha-ching!

But personalization is more than just a name…

Sure, using your subscriber’s name is a nice touch. But true personalization goes way deeper.

I wish I could do it here with you.

But we’re not asking about your name in the sign-up form. Righhhtt?

I can only use Overdriver. That’s it. Our hands are tied.

But with your client’s email service provider?

You have the power to do it.

You can create personalized emails using this information:
• Their interest
• Items they bought in the past.
• The last time they visited your site
• Pages on your website they’re visiting.
• Their birthday, purchase anniversary, or other special dates.

Tip of the week: Don’t be afraid to ask! A quick survey can reveal a TON about your subscriber’s preferences and interests.

Using this information, you can send targeted emails that make people say, “Whoa, how did they know I needed that?”

And that’s not all.

Did you know AI tools like Rytr and Writesonic can help you personalize at scale? No need to write thousands of individual emails - let these tools do the heavy lifting.

Now, I have a task for you:

Look at your client’s email service provider's segmentation features.

Pick one simple way to personalize your next email.

You could send a special offer to people who abandoned their carts or recommend products based on past purchases.

Don’t be afraid to explore.

If you don’t have a client yet, don’t forget to mark this email with a “⭐.”

This email will be helpful to you in the future.

Small steps, big impact.